SaaS METRIC OF THE WEEK
ARR alone doesn't tell you what kind of growth you're getting. Check this article (and dashboard) breaks MRR into New, Expansion, Contraction, Churned, Net New, and Ending. A company growing through expansion behaves very differently from one that depends entirely on new logos. Only the Excel bit is paywalled. The diagnostic logic: if trials are stable but activation drops, fix onboarding. If activation is good but the paid conversion flat, the value moment is unclear. If the active base grows faster than acquisition, retention is doing the work.