The weekly top 10 for B2B tech operators · Every Friday
ESOP: Not yet figured out your employee stock ownership plan? Well it’s a great incentive mechanism to retain and motivate top staff. Check this cheat sheet or here’s a video version if you prefer to watch it. Obviously working out the dilution factor of an ESOP is an important metric to know - so check this page for more on that.
In our newly minted WFH environments, motivation/distractions are evident and abundant. Good habits are a key component to WFH productivity - PWC (via their snazzy Medium page) have some great insights on how to develop good habits. If you are a CEO/Exec also check this article built from your perspective.
So in this uncertain environment, where people are actively wondering if they are just the band playing on the Titanic, SparkToro admits that marketing is #$%\*ing hard right now and CXL take a look back at the financial crisis of the 2000’s as a comparison. Google also have some online courses to elevate your digital marketing skills and Business Insider have a deep report on AI in Content Marketing
Just like pricing, product onboarding is never perfect and is always a bunch of hypothesis competing to be the most successful. User Pilot have 3 product experiments to try that can reduce churn
Do everyone a favor and read these articles: The Information on Zoom Etiquette (TL;DR - please, wear pants) and here is a run down of how to onboard WFH SDR’s and AE's
As the possibility of a 2020 down-round grows for startups and tech companies, this becomes an important clause to understand in your term sheets. Read this for a full understanding of how a ratchet mechanism can work.
From Salesforce is actually a pretty darn helpful best-practices guide to all things email marketing related (focusing on getting your data ducks in a row) - PDF for your downloading pleasure.
We’re all going to hear this phrase a LOT in the upcoming months. The technique has been around for a while, but Apple and Google are launching a joint venture to deploy contract tracing functionality across Android and iOS devices globally - so here is a really helpful primer on Contact Tracing and the solution being implemented by Gapple/Appoogle.
The new Venture Monitor report for Q1 2020 from Silicon Valley Bank is out. It was a strong start to US VC in Q1 2020 but, in a big surprise to no-one, there will likely be a significant slowdown of venture activity for the rest of 2020.
Hopefully after #5 above, you are fully prepped for onboarding remote AE’s and SDR’s ;-). But how do they sell remotely both tactically and strategically? Hunt Club has some suggestions.
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