# Top 10 in Tech - What to know for Week ending April 22, 2022

Published: 22 April 2022
Canonical: https://www.top10in.tech/posts/week-ending-april-22-2022

## 1. SaaS METRIC OF THE WEEK: ARRR!

"*Pirate Metrics*" was first proposed by 500 Startups; the[great thing about this acronym based grouping of metrics is that it can be applied to non-software products or services as well as traditional SaaS](https://www.newbreedmarketing.com/blog/what-aaarrr-pirate-metrics):

Link: https://www.newbreedmarketing.com/blog/what-aaarrr-pirate-metrics

## 2. DECENTRALIZATION

With the Web3 hype going mainstream, the movement from "big-tech" Web 2.0 to a decentralized Web3 can seem a little bombastic. So [here are some specific models and principles of decentralization](https://future.a16z.com/web3-decentralization-models-framework-principles-how-to/?utm_campaign=Startups%20%26%20Tech&utm_medium=email&utm_source=Revue%20newsletter) that are a little more palatable.

Link: https://future.a16z.com/web3-decentralization-models-framework-principles-how-to/?utm_campaign=Startups%20%26%20Tech&utm_medium=email&utm_source=Revue%20newsletter

## 3. METAVERSE

Are you Meta-Curious? What's the Web3 hype all about? Look here at[Hackernoon's top 5 Metaverse projects to explore this year](https://hackernoon.com/these-are-the-top-5-metaverse-projects-to-explore-in-2022). Fun fact: None of these projects are from Facebook/Meta (but who knows, one or two may likely be theirs by year-end....)

Link: https://hackernoon.com/these-are-the-top-5-metaverse-projects-to-explore-in-2022

## 4. ATLASSIAN

If you didn't notice, earlier this month, Atlassian (Jira, Confluence, Trello, etc.) was down for many people, like, for evvvvverrrr! And I don't mean a few hours. I mean, WEEKS! [Here is how that shit-show (technical term) went down](https://newsletter.pragmaticengineer.com/p/scoop-atlassian?s=r). (TL;DR, Atlassian accidentally deleted all of their customer's stuff and had a hard time restoring it in bulk!). The article also highlights what Atlassian customers are saying now.

Link: https://newsletter.pragmaticengineer.com/p/scoop-atlassian?s=r

## 5. MARKETING

SaaS Marketing comes in so many flavours. The team at MKT1 have [evolved a framework and org chart of the different marketing flavours](https://mkt1.substack.com/p/marketing-org-chart?s=r) you may encounter in SaaS. Along with a description of the roles underneath (and some recommendations of who to hire based on stage). [This complimentary article takes it a step further on using marketing to get results.](https://uhurunetwork.com/saas-marketing/)

Link: https://mkt1.substack.com/p/marketing-org-chart?s=r

## 6. EMPLOYEES

Here is a great question: How many employees should you have based on your ARR? David Sacks has [a great slide](https://317xq71m28aj1nmtwnk3egnl-wpengine.netdna-ssl.com/wp-content/uploads/2021/10/davidsackssaastr2021slide1-980x543.png) from his SaaStr presentation on optimal SaaS Org Charts - Series A is 40-50 at 1m ARR. Yup, that's only $20-$25k ARR per employee - [the full report here](https://www.dropbox.com/s/anwkwh0g17qd5mm/dsacks-211016174402.pdf?dl=0) expands into what roles you should hire and what the org chart looks like.

Link: https://317xq71m28aj1nmtwnk3egnl-wpengine.netdna-ssl.com/wp-content/uploads/2021/10/davidsackssaastr2021slide1-980x543.png

## 7. SALES

From Predictable Revenue is a little [eBook for your files covering Sales Development Methodology](https://www.dropbox.com/s/vbm7r82lnl9i3eq/Sales%20Development%20Methodology%20-%20Predictable%20Revenue-1.pdf?dl=0) (includes a Playbook).

Link: https://www.dropbox.com/s/vbm7r82lnl9i3eq/Sales%20Development%20Methodology%20-%20Predictable%20Revenue-1.pdf?dl=0

## 8. NOMADS

I travel on a plane for the first time in 2.5 years next week, and for many of us, the world is slowly unfurling from our Covid seclusions, and Travel is desirable again. A lot of us are also operating under a remote-work new order. Did you know that some Countries (21+) have Digital Nomad Visas for remote workers that let travellers stay longer than more traditional tourist visas? (Antigua, Barbuda, Bermuda, Costa Rica, Iceland, Mauritius). Learn more about the [specific rules and requirements for those countries here](https://expertvagabond.com/digital-nomad-work-visas/). If you are serious about creating a remote workers Company Policy, watch [this webinar replay](https://register.gotowebinar.com/recording/viewRecording/3997885173571074831/3209314335278794247/jon.d@insuredhq.com?registrantKey=7542917370357107984&type=ABSENTEEEMAILRECORDINGLINK).

Link: https://expertvagabond.com/digital-nomad-work-visas/

## 9. PRICING

FastSpirng has released a new SaaS pricing page report for 2022 - [you can read more here](https://fastspring.com/best-in-class-saas-pricing-pages) (I also like to highlight the great debate of *whether* SaaS companies should even have a pricing page on their site, but that is a whole [other topic](https://www.inboundmantra.com/blog/pricing-page-right-for-your-saas-business#:~:text=For%20many%20businesses%20with%20a,website%20will%20work%20the%20best.&text=For%20enterprise%20customers%2C%20pricing%20does,the%20SaaS%20company%20is%20offering.)). Interesting highlights: Product Led Growth seems to be *the* strategy for leading companies, and only 36% of companies highlighted their most popular plan.

Link: https://fastspring.com/best-in-class-saas-pricing-pages

## 10. CASE STUDY

WhatsApp. Fun fact of which I contribute Zero daily: [7 Billion Voice Messages get sent on WhatsApp *PER DAY*](https://blog.whatsapp.com/making-voice-messages-better)! With 2 Billion users, some people are *very* chatty. Check [here for more stats](https://www.messengerpeople.com/global-messenger-usage-statistics/). To reach this kind of volume, good design is a crucial component. So take a read more on how WhatsApp achieved that [here](https://blog.salesflare.com/the-keys-to-whatsapps-whirlwind-success-c523e9d5d7bd).

Link: https://blog.whatsapp.com/making-voice-messages-better

## POD OF THE WEEK

It's been quite a couple of weeks if you are Twitter, the Twitter Board, and/or Elon Musk. So get up to speed (and insider gossip) [with the team at the All In Podcast](https://podcasts.apple.com/us/podcast/e76-elon-vs-twitter/id1502871393?i=1000557756268)(Chamath Palihapitiya, Jason Calacanis, David Sacks, and David Friedberg)

Link: https://podcasts.apple.com/us/podcast/e76-elon-vs-twitter/id1502871393?i=1000557756268