Issue 269 / 376 10 signals + pod 16 source links Markdown

The weekly top 10 for B2B tech operators · Every Friday

Top 10 in Tech - What to know for Week ending April 5 2024

Friday 09:00 NZT Curated by Jon Davies
Top 10 in Tech - What to know for Week ending April 5, 2024

INDUSTRY TRENDS

The SaaS Industry is maturing out of its growth perception, and this is an excellent summary of a recent AGM presentation from Bowery Capital. SDRs and AEs are putting in way more effort to get less results these days. However, AI offers new growth potential in this mature and crowded market, driving ROI and opening up new opportunities for software companies.

SHUTDOWNS

According to this post and data from Carta, the number of startups shutting down is on the rise this year compared to last (and this is incomplete Q1 2024 data), and according to Pitchbook, organizations specializing in assisting startups with winding down operations are experiencing significant growth

PMF

There is no one prescribed way to tackle product market fit, and this article from Bessemer Venture Partners covers some of the diverse PMF strategies, from focusing on a narrow market to experimenting with pricing. Atlassian's freemium model and Box's enterprise focus highlight the real significance of market choice and adaptive pricing. Lessons like these (and see #10 for more), combined with frameworks for assessing product-market fit, provide some excellent PMF guidance - along with a cool PMF Quadrant. This article has some great observations about early-stage PMF.

CASE STUDY

To add to #7 above, this article is a case study on Pilot, a startup by 3 serial founders on finding Product Market Fit. It explores their learnings across their startups. Key takeaways include picking a large market, solving a genuine customer problem, and building a strong team.

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