# Top 10 in Tech - What to know for Week ending August 25, 2023

Published: 24 August 2023
Canonical: https://www.top10in.tech/posts/week-ending-august-25-2023

## 1. SaaS METRIC OF THE WEEK

[32 SaaS KPIs Every Company Should Track](https://www.chargebee.com/blog/saas-kpis/), awesomely split across five different divisions: Marketing, Sales KPIs, Finance KPIs, Revenue, and Customer Success KPIs.

Link: https://www.chargebee.com/blog/saas-kpis/

## 2. CONTENT

The idea that I should view content as a product was a valuable marketing insight. As was being told that the strategy of "producing ten blog posts" was wrong. Read this Two-part blog ([part 1](https://mkt1.substack.com/p/high-impact-content) and [part 2](https://mkt1.substack.com/p/content-roadmap)) to change your mindset on what good content should be.

Link: https://mkt1.substack.com/p/high-impact-content

## 3. DUE DILIGENCE

For investors, what the heck does due diligence look like for pre-seed or pre-rev companies with no real traction or trends to share? It's hard to do - but [this article captures many vital areas,](https://chudson.substack.com/p/due-diligence-checklist-for-pre-seed)especially founder equity, non-founders on the cap table, and founder vesting.

Link: https://chudson.substack.com/p/due-diligence-checklist-for-pre-seed

## 4. PERSONALIZATION

Twilio released their 2023 [The State of Personalization](https://segment.com/pdfs/State-of-Personalization-Report-Twilio-Segment-2023.pdf) report. AI is here - more than 9 in 10 businesses are using AI-driven personalization to drive growth, and over half (56%) of consumers surveyed say they will become repeat buyers due to personalized experiences (a 7% increase YoY).

Link: https://segment.com/pdfs/State-of-Personalization-Report-Twilio-Segment-2023.pdf

## 5. VIDEO CONTENT

Nailing introductory and Demo videos is a total art form. Need help to figure out where to start or have video-block? Get inspiration from [this curated collection of some of the best](https://www.alexanderjarvis.com/intro-and-demo-videos-from-famous-startups), and [here is a list of 6 videos every SaaS Company needs](https://blog.goldenspiralmarketing.com/6-videos-every-saas-company-needs). (TL;DR Explainers, Company, Testimonials, landing, page, FAQ, and Personalized Sales).

Link: https://www.alexanderjarvis.com/intro-and-demo-videos-from-famous-startups

## 6. SHIP IT

Learn how to ship it real good in the tech world with [these six offbeat strategies,](https://www.june.so/blog/six-unconventional-ways-to-ship-insanely-fast-win-in-your-market) from ditching staging to nurturing clear engineering ownership, ensuring success in the fast-paced startup universe.

Link: https://www.june.so/blog/six-unconventional-ways-to-ship-insanely-fast-win-in-your-market

## 7. ENTERPRISE

Check out the [State of the Enterprise report by Insight Venture Partners](https://www.insightpartners.com/wp-content/uploads/2023/08/2023-State-of-Enterprise-Tech.pdf) - good reading if this is the sector you are selling into: Security is still a top priority, data & AI budgets have expanded the most, APIs are becoming mainstays of the modern infra stack within enterprises.

Link: https://www.insightpartners.com/wp-content/uploads/2023/08/2023-State-of-Enterprise-Tech.pdf

## 8. VENTURE

[Tomasz Tunguz has done some hard-core statistical analysis examining Startup investing trends](https://tomtunguz.com/reversion-to-mean-venture-activity/). It's a technical read but given current trends, round counts should revert to the mean sometime in H2 2023, which he calls ~ 1000 Seed, 240 Series A, & 65 Series B investments per quarter.

Link: https://tomtunguz.com/reversion-to-mean-venture-activity/

## 9. SAAS EFFICIENCY

It's surging. [Many (public) SaaS companies are showing increased efficiency while maintaining growth](https://www.saastr.com/almost-everyones-gotten-radically-more-efficient-in-saas): Toast's +6% EBITA, [Monday.com](http://Monday.com) +26% cash flow, MongoDB's +5% margins, Snowflake's 46% predicted cash flow, and HubSpot's 30% growth with double-digit margins. Hopefully, efficient growth trends like this will continue.

Link: https://www.saastr.com/almost-everyones-gotten-radically-more-efficient-in-saas

## 10. CASE STUDY

Complimenting #7 above**,** moving [into the Enterprise](https://www.bvp.com/atlas/moving-upmarket-and-the-ascent-of-smb-saas) is no mean feat. Here are the [top 5 Lessons from Howie Liu, the CEO of Airtable](https://www.airtable.com/newsroom/events/saastr-annual-2022-five-lessons-learned-from-airtables-upmarket-journey), on their Upmarket mission. Bonus content: [how Airtable leverage SEO](https://foundationinc.co/lab/airtable-seo-strategy). And here are [ten tips to start selling to big companies as a little guy](https://www.saastr.com/how-can-anyone-start-a-big-business-by-small-startup/).

Link: https://www.bvp.com/atlas/moving-upmarket-and-the-ascent-of-smb-saas

## POD OF THE WEEK

This is a great one - [The State of the Seed Market](https://www.saastr.com/debate-state-of-seed-investing-w-jason-lemkin-sam-lessin-frank-rotman-harry-stebbings), specifically discussing why Seed is broken and what happens from here.

Link: https://www.saastr.com/debate-state-of-seed-investing-w-jason-lemkin-sam-lessin-frank-rotman-harry-stebbings