# Top 10 in Tech - What to know for Week ending December 21, 2018

Published: 21 December 2018
Canonical: https://www.top10in.tech/posts/week-ending-december-21-2018

1. Netflix audience demand for Netflix Originals will [soon pass demand](https://www.businessinsider.com/netflix-audience-demand-for-originals-will-surpass-licensed-content-2018-12) for licensed TV Shows. Great to note that this article is powered by data from NZ’s [Parrot Analytics](https://www.parrotanalytics.com/).

2. A16z beak down the [dynamics of network effects](https://a16z.com/2018/12/13/network-effects-dynamics-in-practice), where the network becomes more valuable to users as more people use it.

3. Virgin Galactic [reaches space](https://www.engadget.com/2018/12/13/virgin-galactic-spaceshiptwo-reaches-space) for the first time. They are aiming to soon carry paying customers beyond the Earths Atmosphere. In additional space news, after sending 13 CubeSats into orbit for NASA over the weekend, NZ's [Rocket Lab](https://www.rocketlabusa.com/) announced it is getting ready for [another launch in January](https://www.rocketlabusa.com/news/updates/rocket-lab-successfully-launches-nasa-cubesats-to-orbit-on-first-ever-venture-class-launch-services-mission/)

4. GE will [spin out its industrial IoT software business](https://www.forbes.com/sites/forrester/2018/12/14/ge-announces-new-industrial-iot-software-business/#664d90d54b1c) into a new entity, with GE as the sole shareholder.

5. Check out [these people](https://zdnet3.cbsistatic.com/hub/i/r/2018/12/15/4f07dfa8-8ebf-401f-9711-5392fd0c76f1/resize/370xauto/c434776e4a383f9daa25faf38b55b847/3524fd21-91f5-4fe0-9da5-5fee7732f612.jpg). None of them actually exist. They are all generated by NVIDIA’s [AI capabilities](https://www.zdnet.com/article/nvidias-fabulous-fakes-unpack-the-black-box-of-ai/). For a more expansive video of what is going on, [watch this](https://www.youtube.com/watch?v=kSLJriaOumA&feature=youtu.be).

6. In the Software and SaaS world, pricing has always been hard. With additional complexity introduced by Data, AI and Intelligence based products, it’s getting even harder. Tomusz Tunguz [breaks down what he has learned](https://tomtunguz.com/pricing-summary) on pricing over the past 10 years.

7. As we approach the end of the year, Google has taken a [look back at the year](https://www.thinkwithgoogle.com/consumer-insights/2018-year-in-search/) from a Search perspective. One of the most important take aways from a commercial perspective in this article is highlighting the importance of the Customer from Jason Spero, VP of global performance solutions at Google who said: “Today’s consumers expect more. They want assistance at every step"

8. Business Insiders [top 5 fintech predictions for 2019](https://nztradeandenterprise-my.sharepoint.com/:b:/g/personal/jon_davies_nzte_govt_nz/EZmLzNRbZndNs_EyGF3ZA94BrPtj7mF8XeyfiV8r1a-UoA?e=33Y8UH)

9. [3 tips for video advertising in 2019](https://www.thinkwithgoogle.com/advertising-channels/video/video-advertising-strategy/) from Google/YouTube

10. Tomasz Tunguz’s [Predictions for 2019](https://tomtunguz.com/5-predictions-for-2019/). Including a predicted slow down of the M&A market.

 POD OF THE WEEK:

[SaaStr Podcast interview](http://saastr.libsyn.com/saastr-204-2018s-most-downloaded-episode-claire-hughes-johnson-coo-stripe) with [Claire Hughes](https://www.linkedin.com/in/claire-hughes-johnson-7058), COO of Stripe