# Top 10 in Tech - What to know for Week ending January 13, 2023

Published: 12 January 2023
Canonical: https://www.top10in.tech/posts/week-ending-january-13-2023

## 1. SaaS METRIC OF THE WEEK

[Net Dollar Retention](https://paykickstart.com/net-dollar-retention) is an essential metric in our new capital-efficient LeanOps world. It measures the revenue generated from expanding into your existing customer base. The SaaS CFO dives into h[ow to calculate this metric](https://www.thesaascfo.com/how-to-calculate-net-dollar-retention/) (and comes with a free template).

Link: https://paykickstart.com/net-dollar-retention

## 2. FAIL

Here is [a massive list of 200+ interviews with operators of both failed and active startups](https://www.failory.com/interviews). There are a lot of wins and mistakes to learn from in this list (which is also sortable by Fails and Successes).

Link: https://www.failory.com/interviews

## 3. PRICING

In my last newsletter of 2022, many clicks happened for the podcast about [the art and science of pricin](https://www.lennysnewsletter.com/p/the-art-and-science-of-pricing-madhavan#details)g from Lenny's Podcast. Is this because many of you have a New Year's resolution (NYR) centered on better pricing? Well, let's get started! [Pricing Page Ideas](https://pricingpageideas.com/) have everything you want in pricing inspiration split out by freemium, one-time payments, consumption-based, and enterprise/premium (no Pinterest required). FYI to those who don't have this on your NYR list, [61% of companies in this survey adjusted pricing last year, which, on average, resulted in a 27% lift in ARR](https://www.dropbox.com/s/areold5wc5xxjrq/8%20-%20PRICING.png?dl=0).

Link: https://www.lennysnewsletter.com/p/the-art-and-science-of-pricing-madhavan#details

## 4. TECH TRENDS '23 (1 of 2)

The 2023 Tech Trends report from CB Insights is out and can be [downloaded here](https://www.cbinsights.com/reports/CB-Insights_Tech-Trends-2023.pdf?)(59-page PDF) - if 2022 wasn't weird enough, Ambient health, immortality, menopause, house bots, virtual power plants, and smell-tech all make the list.

Link: https://www.cbinsights.com/reports/CB-Insights_Tech-Trends-2023.pdf?

## 5. TECH TRENDS '23 (2 of 2)

Fast Company also has [its list of '23 trends](https://www.fastcompany.com/90827380/the-biggest-tech-trends-of-2023-according-to-over-40-experts)(gleaned from over 40 domain experts). This one covers generative AI (Yes - we're talking to you, ChatGPT - literally), Web3, Security, the creator economy, and more.

Link: https://www.fastcompany.com/90827380/the-biggest-tech-trends-of-2023-according-to-over-40-experts

## 6. M&A

Crunchbase forecasts that [M&A activity in startups could pick up in 2023](https://news.crunchbase.com/ma/startup-forecast-2023-fundraising-venture-valuations) - rising interest rates and the sudden increase in difficulty raising Venture Capital will pressure many venture-backed startups' short and mid-term sustainability and exit options.

Link: https://news.crunchbase.com/ma/startup-forecast-2023-fundraising-venture-valuations

## 7. JOBS

I predicted the newly announced [layoffs from Salesforce](https://www.reuters.com/technology/salesforce-cut-staff-by-10-close-some-offices-2023-01-04/) in [a newsletter post last year](https://www.top10in.tech/top-10-in-tech/top-10-in-tech-what-to-know-for-week-ending-december-16-2022-the-future-edition), and they, among [other established tech companies](https://layoffs.fyi/), have launched many talented job seekers into the market who will be evaluating Early-Stage companies, with many making the leap. First Round Review has [20 top tips](https://review.firstround.com/from-bigco-to-startup-20-tips-for-evaluating-early-stage-companies-and-making-the-leap) for any job seekers who may be considering making a move from Big tech to Startup. It's a very different beast.

Link: https://www.reuters.com/technology/salesforce-cut-staff-by-10-close-some-offices-2023-01-04/

## 8. MOATS

This is one of my favorite topics, as Moats are one of the best ways to provide a competitive advantage for your business, and they come in all kinds of different flavors. [Jerry Neumann has an excellent blog post outlining most in his Taxonomy of Moats](https://reactionwheel.net/2019/09/a-taxonomy-of-moats.html). Especially relevant in 2023 as Scale Moats are no longer Moat du jour.

Link: https://reactionwheel.net/2019/09/a-taxonomy-of-moats.html

## 9. ADVICE

What would 2022 you want to tell the entrepreneurs of 2023? Bookmark this link as First Round Capital (in a second appearance this week) has [a great list of 30 best pieces of advice for entrepreneurs from 2022](https://review.firstround.com/the-30-best-pieces-of-advice-for-entrepreneurs-in-2022).

Link: https://review.firstround.com/the-30-best-pieces-of-advice-for-entrepreneurs-in-2022

## 10. CASE STUDY

This one is for all you bootstrappers (or people trying to optimize more with less). It's the story [inside Hotjar's bootstrapped PLG strategy](https://openviewpartners.com/blog/inside-hotjars-bootstrapped-plg-strategy) that has so far taken them to $50 million+ ARR.

Link: https://openviewpartners.com/blog/inside-hotjars-bootstrapped-plg-strategy

## POD OF THE WEEK

From SaaStr to compliment #1 above: [Churn is dead. Long live Net Dollar Retention](https://www.saastr.com/churn-is-dead/) (NDR) with David Kellogg

Link: https://www.saastr.com/churn-is-dead/