# Top 10 in Tech - What to know for Week ending January 14, 2022 Published: 14 January 2022 Canonical: https://www.top10in.tech/posts/week-ending-january-14-2021 According to Ardas, analysts believe [the SaaS market will grow at 12% per year](https://ardas-it.com/saas-industry-trends-for-2022). By the end of this year, the volume of investments will reach $ 141 billion, so here is a rundown of what big things may be in store for tech and Saas in 2022. ## 1. PRODUCT The SaaS world is becoming a lot more democratized as it's more pervasive, accessible thanks to no-code platforms, and more developers are coming online all the time. This results in higher expectations and that a great product experience is a must-have, not a nice to have, and that there is a need to provide personalized experiences to drive value. Don't take my word for it, though - that was just a TL;DR of the [Product Trends and Resolutions report for 2022](https://userpilot.com/blog/product-trends-2022) – from a bunch of top Product Experts. Link: https://userpilot.com/blog/product-trends-2022 ## 2. CRYPTO What do we even call Crypto anymore? Web3 makes sense, and the tech itself has been and still is in a period of ever-increasing complexity (and sophistication). 2022 will absolutely be more distributed, but there is still more infrastructure to build. Tomasz Tunguz has [some predictions of which Web3 sectors will be top this year](https://tomtunguz.com/where-is-there-value-in-crypto-today/). A significant movement will be National, with [some countries declaring that they have adopted \ as legal tender](https://www.reuters.com/markets/us/bukele-steps-up-el-salvadors-bet-sliding-bitcoin-buys-another-150-coins-2021-12-05/). Link: https://tomtunguz.com/where-is-there-value-in-crypto-today/ ## 3. THE METAVERSE According to many of my friend's Christmas goodies this year, we have some seriously [quality VR devices now, and it's just getting started](https://www.emarketer.com/api/RedirectAsset?a=chart&r=276108). Expanding on above - as we figure out how Web3 plumbing will work - one can hope the same for VR and AR. Some of it is undoubtedly cool - but where is the value? NFT's are creeping in here, but Bill Gates predicts something interesting: [most virtual meetings will move from 2D camera image grids … to the metaverse, a 3D space with digital avatars](https://www.gatesnotes.com/About-Bill-Gates/Year-in-Review-2021). Link: https://www.emarketer.com/api/RedirectAsset?a=chart&r=276108 ## 4. SECURITY I think we can all agree that security is one of the most essential priorities for 2022 and a big problem. Forbes predicts some [serious supply-chain hacks, continued public cloud breaches, and an increase in ransomware](https://www.forbes.com/sites/splunk/2022/01/03/top-5-data-security-predictions-2022/?sh=5e322e305a28). Link: https://www.forbes.com/sites/splunk/2022/01/03/top-5-data-security-predictions-2022/?sh=5e322e305a28 ## 5. QUANTUM Back in 2018, IBM and Intel announced impressive advances in Quantum Computing chips. IBM even had a Quantum Computer on display at CES (which was [a thing of beauty](https://miro.medium.com/max/700/1*sGuXTbVta9QM9hpDs9fOHg.jpeg)). But in 2022, things are really heating up for Quantum, with Google, Microsoft, Amazon, and IBM, and Intel establishing themselves in the quantum space through product launches, R&D projects, investments, partnerships, and more. At the time of publishing for [this report from CB Insights](https://www.dropbox.com/s/9cngvu4fqkb463h/CB-Insights_Big-Tech-In-Quantum-Computing.pdf?dl=0), $921m of capital had been deployed into Quantum in 2021 (compared to $411m in 2020 and $470 in 2019) Link: https://miro.medium.com/max/700/1*sGuXTbVta9QM9hpDs9fOHg.jpeg ## 6. CONTENT MARKETING Content marketing helps you attract, engage, convert, and retain customers you may not reach otherwise, and only 10% of marketers don't use content marketing, so for all you marketers out there, [here is a list of Content Marketing statistics and benchmarks for 2022](https://ahrefs.com/blog/content-marketing-statistics/). Link: https://ahrefs.com/blog/content-marketing-statistics/ ## 7. TOMASZ TUNGUZ For the last few years, Tomasz Tunguz from Redpoint Ventures has made a list of predictions and scored last year's predictions. [Here are this year's top 5 predictions](https://tomtunguz.com/2022-predictions/) with all the usual suspects: Web3, Data, and Machine Learning topping the list. A great one for all you non-Silicon Valley readers is his post-pandemic prediction of the spread of innovation and funding outside of the Valley. Link: https://tomtunguz.com/2022-predictions/ ## 8. JOBS Backing up #7 above, [this article from Dice](https://insights.dice.com/2022/01/04/what-tech-jobs-demand-a-i-and-machine-learning-skills-in-2022/) (backed up by an analysis of postings on their site) recognizes that organizations everywhere see AI as increasingly vital to their long-term strategies, and they're looking for recruiting Devs with the right mix of AI and machine-learning skills and backing this up, the IDC predicts that [spending on AI will increase 24.5% annually to $204 billion by 2025](https://www.idc.com/getdoc.jsp?containerId=prUS48191221) Link: https://insights.dice.com/2022/01/04/what-tech-jobs-demand-a-i-and-machine-learning-skills-in-2022/ ## 9. FORRESTER Forrester publishes a predictions paper every year - [here is their 2022 version](https://www.dropbox.com/s/yb3m802hsh7pqkl/Forrester_Predictions-2022-NA.pdf?dl=0). Top of their list: higher consumer expectations of digital experiences; "always-on" digital engagement strategy for B2B marketers, one in three businesses implementing a hybrid work model will fail! Link: https://www.dropbox.com/s/yb3m802hsh7pqkl/Forrester_Predictions-2022-NA.pdf?dl=0 ## 10. SOCIAL MEDIA HubSpot and Talkwalker deliver the [Social Media Trends Report for 2022](https://www.dropbox.com/s/rwpg1wq79lgrd8v/EN%20Final%20SMT%20Report.pdf?dl=0). Viewing TikTok as the platform-du-jour, advertising in a post-cookie apocalyptic world, and the rise of Omni-channel engagement. Link: https://www.dropbox.com/s/rwpg1wq79lgrd8v/EN%20Final%20SMT%20Report.pdf?dl=0