Top 10 in Tech - What to know for Week ending January 17, 2025

Going with a marketing-based theme for this year to get everyone’s mindset into the growth year ahead

SaaS METRIC OF THE WEEK

Value metric is your business's north star. Similar to the One Metric That Matters in that a Value Metric may be unique to your business or GTM model, these metrics directly align revenue models to customer acquisition models. There are two types of value metrics: functional and outcome-based. Learn more here.

MARKETING 1

Are you panicking because you need to quickly plan a 2025 SaaS marketing budget? MKT1 has a detailed guidewith practical steps to allocate resources efficiently, maximize ROI, and secure executive buy-in.

MARKETING 2

. Plan for 2025 - expanding on #2 above. This marketing plan template can help you organize campaigns, track KPIs, and set actionable goals for the year ahead.

GROWTH HACKING

Hacks that work edition: Growth hacking isn't dead—it's evolving. Foundation shares some cutting-edge strategies for 2025 to scale in competitive markets. There is some actual gold in there, from viral loops to leveraging micro-influencers.

OUTCOME-BASED PRICING

The first new term for your 2025 Tech Dictionaries is outcome-based pricing. It's a pricing strategy tied directly to the value your product delivers to customers, ensuring shared success.

DUNNING

Bringing this real term with a weird-ass name back to the newsletter - it's a phrase for involuntary churn (aka bad or failed payments). According to Baremetrics, on average, SaaS and subscription businesses lose around 9% of their MRR due to failed payments. Learn more about a successful dunning (and pre-dunning) process.

GTM

Crafting a GTM strategy, especially one that will look rad in the slide deck? This guide details how to create a concise and effective GTM slide, showing investors your market approach, priorities, and scalability at a glance

TRIALS

These are proven funnel methods for a solid go-to-market strategy. Check this article on nine ways to optimize your SaaS trial, and then take note from Tomazs Tunguz on how long your customer trial period should be. TL;DR: Longer trials do not convert customers at greater rates. Two weeks, two months, same results.

CAMPAIGNS

MKT1's breakdown of effective SaaS campaigns showcases some actionable tactics to boost conversions, refine targeting, and scale this year!

CASE STUDY: Check

how Customer.io and others leverage upselling and product marketing to boost retention and revenue. There are some great real-world examples (with measurable outcomes).