# Top 10 in Tech - What to know for Week ending July 17, 2020 Published: 17 July 2020 Canonical: https://www.top10in.tech/posts/week-ending-july-17-2020 ## 1. SaaS METRIC OF THE WEEK [Cohort Analysis](https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit#) (free Cohort Analysis template!). GoPractice have a Product focused article on [how to forecast key product metrics through cohort analysis](https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit#) and The Startup [take a look at this metric from a VC Due Diligence perspective](https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit#). Link: https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit# ## 2. MARKETING A SaaS 101 primer. From the team at SaaStock is 1) a [20-page PDF guide to SaaS Marketing](https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit#) and 2) pulled from their last (non-virtual) conference are [4 of their top marketing Sessions](https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit#). Link: https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit# ## 3. DEVELOPERS This is a really [in-depth report from Stripe on the fiscal benefits of developers](https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit#) (They calculate it at $3 trillion GDP globally) and it also highlights the opportunity costs of bad code and technical debt - something that NZ startups such as [RayGun](https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit#) and [Codelingo](https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit#) are trying to help solve Link: https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit# ## 4. PRODUCTIVITY OK, real talk - now that we are all WFH and Remote Work is here to say, we have eliminated commutes, limited lengthy meetings, and small talk. This means that you have freed up a lot of time to tackle real tasks, right? Well [according to the New York Times](https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit#) companies such as Cisco and Microsoft agree and have actually observed a productivity bump. Whoop! But there is a downside. [According to this report](https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit#), Work-life integration is hard - 40% of people surveyed experienced Zoom Mental exhaustion and [this article from Forbes](https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit#) expands on some of that WFH negativity Link: https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit# ## 5. GDPR Do you have customers based in Europe (or that are even European Citizens)? You need to understand GDPR. [Consent Cookie Walls are no longer compliant](https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit#) FYI. Lucky for you (or you Devs) the French National Data Protection Commission (CNIL) just published this GDPR guide for developers. Covering what needs to be considered at each stage of a project to ensure it adheres to GDPR guidelines (and also offering best practices and great tops and [thematic](https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit#) files). [GitHub version here](https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit#) for all you hardcore GitHub users. Link: https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit# ## 6. CYBER Fun fact: 80% of hacking-related data breaches involve stolen or reused credentials (you can check here if you have compromised [email addresses](https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit#) AND, more importantly, any of your [Passwords breached](https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit#)). CB Insights have just released a new [report on CyberSecurity Trends for 2020](https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit#) and beyond (downloadable PDF). Threats are on the rise so it’s a compelling read/must read for any Tech based startup. Luckily for us there are a bunch of companies addressing password-less verification, privacy by design, and decentralized digital identities. Link: https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit# ## 7. CAPITAL If you haven’t seen this yet, bookmark away. [This is a Tech Crunch directory](https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit#) of the most active and engaged investors in the VC industry today (perf reviewed - so ones recommended by founders). Link: https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit# ## 8. PRODUCT As [this article (and accompanying podcast) points out](https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit#) - all product work is not created (and executed) equally. Part of the problem is a singular approach is not the right strategy as there are different kinds of product work, each with their own processes, measures of success, and strategies. Link: https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit# ## 9. SALES Of the remote kind are now the norm. Managing and coaching a distributed team takes a modified approach. [This article from Forbes](https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit#) comes a great article for anyone managing a sales team of seven methods sales leaders can use right now to coach remote teams. Link: https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit# ## 10. PR To me PR is kinda like SEO - I know I need it, but I don't get how to make it work effectively. ChartMoguls’ ears must have been burning with my commentary as they released [this article late last month on PR for SaaS](https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit#) - just at the time I needed to read it. Link: https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit# ## POD OF THE WEEK I first heard Hiten Shah talk at a HeavyBit event a couple of years ago and have been a fan since. [This podcast is a good example of his quality commentary](https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit#) - covering his experiences over the last 20 years in tech. Link: https://sendgrid.com/marketing_campaigns/ui/campaigns/9176372/edit#