# Top 10 in Tech - What to know for Week ending May 27, 2022

Published: 26 May 2022
Canonical: https://www.top10in.tech/posts/week-ending-may-27-2022

## 1. SaaS METRIC OF THE WEEK

OTMM - aka One Metric That Matters. Another acronym for your Tech Dictionaries. Metrics can be personal, ya' know and sometimes, all you need is a singular focus. To get stuff done. To shift the needle. [This excellent article reviews the methodology to uncover your own unique OMTM.](https://userpilot.com/blog/one-metric-matters-omtm)

Link: https://userpilot.com/blog/one-metric-matters-omtm

## 2. BUSINESS MODEL

You will be asked often (especially when pitching) about your go-to-market business model. [This is a pretty long but very high-value read, from Alex Jarvis](https://www.alexanderjarvis.com/if-you-do-this-one-thing-your-startup-business-model-is-doomed-to-succeed), with real-life examples of good business models (and some good humour thrown in). The business model is ***always*** more important than the product (but they both matter, and so does timing. There is a more extended PDF version - [so I got that for ya too](https://www.dropbox.com/s/i71z9ddy68u04ou/If%20you%20do%20this%20one%20thing%20your%20startup%20business%20model%20is%20doomed%20to%20succeed.pdf?dl=0).

Link: https://www.alexanderjarvis.com/if-you-do-this-one-thing-your-startup-business-model-is-doomed-to-succeed

## 3. CAP TABLE

Last week, I [referenced alternatives to Venture Capital and dilution](https://www.top10in.tech/top-10-in-tech/top-10-in-tech-what-to-know-for-week-ending-july-2-2021) - it was a popular post and a bit of a downer. This week let's focus on dilution from a cap table perspective. Take a read of this article from Heavybit that [discusses Cap Table management concerning growth](https://www.heavybit.com/library/blog/founder-101-almost-everything-you-need-to-know-about-cap-table-management) and [how to manage that Option Pool](https://venturehacks.com/option-pool-shuffle#market).

Link: https://www.top10in.tech/top-10-in-tech/top-10-in-tech-what-to-know-for-week-ending-july-2-2021

## 4. DOWN MARKETS

Nope - not done with the bad news we all need to hear. [This is a GREAT article from a16z on frameworks for navigating crappy markets](https://future.a16z.com/framework-valuation-navigating-down-markets/) like this - and how to build different scenario plans (Base/Best/Worst).

Link: https://future.a16z.com/framework-valuation-navigating-down-markets/

## 5. GROWTH

Even in the down market, we still need growth. So adding on from #4 above - [here is a great article (with scenarios) on how to avoid nasty surprises when you're planning for fast growth](https://medium.com/point-nine-news/hyper-growth-is-great-but-dont-die-while-trying-3b5125a79135) (in a crappy market)

Link: https://medium.com/point-nine-news/hyper-growth-is-great-but-dont-die-while-trying-3b5125a79135

## 6. WEBSITE

Quick Q: "[Is Your Website Stressing Out Visitors](https://www.smashingmagazine.com/2020/06/website-stressing-out-visitors/)"? Read further or TL;DR - remove the noise and focus on the [jobs you want the website to do](https://www.lean-labs.com/blog/the-jobs-to-be-done-framework-b2b-site-strategy).

Link: https://www.smashingmagazine.com/2020/06/website-stressing-out-visitors/

## 7. CAPITAL

Since 2016, Wilson Sonsini (a US-based Tech Focused Law Firm) has published a quarterly "Entrepreneurs Report" that covers a range of data on venture financing transactions that the firm was involved in. [Q1 2022 is now out](https://www.wsgr.com/a/web/7oggdxukCuiFq17k7bapP5/entrepreneursreport-q1-2022.pdf), and Median pre-money valuations in Q1 2022 fell across all rounds compared to the highs reached in Q4 2021 but remained strong by pre-2021 standards - check the graph on page 3. No down or flat rounds (yet) - but they noted that there are storing indicators that this may not be the case in the Q2 2022 report.

Link: https://www.wsgr.com/a/web/7oggdxukCuiFq17k7bapP5/entrepreneursreport-q1-2022.pdf

## 8. UNBUNDLING

This was a strategy [first thrown out by a16z in 2019](https://a16z.com/2019/09/11/platforms-verticals-unbundling/). They defined it as a strategy for identifying new startup opportunities by looking at broad horizontal platforms near their breaking point. [A case in the example here is Zapier](https://www.georgesequeira.com/writing/zapier-the-5b-unbundling-opportunity). It's a cool read.

Link: https://a16z.com/2019/09/11/platforms-verticals-unbundling/

## 9. BROWSER WARS

Are [they](https://en.wikipedia.org/wiki/Browser_wars) pretty much over? [Check the video graphic from 2012 to 2022](https://www.youtube.com/watch?v=LauL-UFKgFs). In just 10 years, Chrome has pushed everyone else off the map. Chrome currently holds 64% of the global browser market, with the 2nd place browser (Safari) at just 19%.

Link: https://en.wikipedia.org/wiki/Browser_wars

## 10. CASE STUDY

I run a pretty big Atlassian Shop - so kind of a fan. Scott Farquhar (co-founder and co-CEO of Atlassian) has this presentation on [how he built Atlassian (and used Smart pricing)](https://podcasts.apple.com/us/podcast/scott-farquhar-co-founder-and-co-ceo-of-atlassian/id1503577438?i=1000488022371). Jason Lemkin [also took a look recently - as they are now at $2b ARR](https://www.saastr.com/5-interesting-learnings-from-atlassian-at-2b-in-arr/) - with 121% NRR overall and 130% in enterprise. These are metrics I like!

Link: https://podcasts.apple.com/us/podcast/scott-farquhar-co-founder-and-co-ceo-of-atlassian/id1503577438?i=1000488022371

## POD OF THE WEEK

It's actually a webinar - following on from #7 above. My friends at the [Nasdaq Entrepreneurial Center are hosting a Venture Finance Trends online event with Wilson Sonsini](https://www.eventbrite.com/e/venture-finance-trends-with-wilson-sonsini-and-special-guests-tickets-340131010007?aff=DB) this coming Friday at 10am PST. They will share insights from their 2022 experience in financing startups so far.

Link: https://www.eventbrite.com/e/venture-finance-trends-with-wilson-sonsini-and-special-guests-tickets-340131010007?aff=DB