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The weekly top 10 for B2B tech operators · Every Friday

Top 10 in Tech - What to know for Week ending November 27 2020

Friday 09:00 NZT Curated by Jon Davies
Top 10 in Tech - What to know for Week ending November 27, 2020

SaaS METRIC OF THE WEEK

Share of Wallet. This is a fun one for all you marketplace people (who should also check this other article on Marketplace Liquidity).Share of Wallet isa measure of a marketplace going from being one of many options to becoming the main option. for a buyer (AND also a supplier).

PRICING

The debates are always passionate when discussing the merits of expose the pricing of a SaaS product via a public facing page. But regardless of what side of that argument you want to sit on, a simple truth remains: The pricing model of your product serves as the entry point for your customers. Public or not. Chartmogul reviewed 600+ publicly facing SaaS pricing pages and analyzed them to learn how subscription software companies price, package, and position their products - its a great read. and Alexandre Dewez has done something similar with benchmarking the pricing model of 100+ subscription based mobile apps.

TECHNOGRAPHIC

Add this doozy of a Portmanteauto your dictionaries and spell checker - you should also read that article too as I don't know about you, but the number of tech vendors we use to run our tech business stresses me out, with services flopping in and out all the time! Which leads nicely into this article: How Many Technologies Can a Company Adopt at Once? Answer - there is always one more (JK, but not really).

SALES

Budgeting for growth - we could spend a whole newsletter on that topic, but lets not. But how much sales budget should there be? Zoominfo have some answers for ya! Bad news - spend is on the rise.

UNICORNS

At the end of 2013, there were just 43 $1Billion plus valued unicorns, by October 2015 there were 141. Last week it hit the 500 mark for the first time. Full Excel sheet here from CBInsights

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