SaaS METRIC OF THE WEEK: CAC Payback
the 'payback' period is the nuance of why we measure CAC. How long until we break even? Benchmark-wise, the negative trough is way longer than you think. New B2B customers, on average, take 2 years and 2 months to become profitable. This highlights a deepening dependency on access to capital to fund a SaaS company's growth through these SaaS Cash Flow troughs. Here is an article that looks at ways to shorten CAC Payback, and this article takes an operator view on CAC Payback that includes (and celebrates) the value of net revenue retention.