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The weekly top 10 for B2B tech operators · Every Friday

Top 10 in Tech - What to know for Week ending October 10 2025

Friday 09:00 NZT Curated by Jon Davies
Top 10 in Tech - What to know for Week ending October 10, 2025

ESOP

Employee Share Option Plans are a wonderful idea to incentivize and retain great staff, but under the hood, ESOPs are complex, especially with changing valuations, both positive and negative, in today's market. Check out Airtree Venture's best practices for communicating the value of ESOP to teams. This article also has a bonus financial model template (value calculator, salary package calculator, and vesting schedule). Check this cheat sheet for common ESOP terms.

ESOP BENCHMARKS

A fast follow from above is this wonderful site that has compiled a set of Option benchmark data, comprising over 20,000 option grants from more than 1,650 startups across the US and Europe, sorted by Seed or Venture stage. Carta has also recently done the math and found that for seed-stage valuations ($1M to $10M), the median pool size is 12.9%

AGENTIC

This articleand also Slide Deck breaks down what the "Agentic Era" of software actually means IRL: autonomy, context awareness, and goal-driven UX.

VENTURE

Carta's Q2 report is out and shows early-stage VC is still holding steady - but overall LP appetite is cooling. Time to liquidity is also growing, and markups are slowing.

GROWTH HACKING

Hacks that work edition: Growth hacking isn't dead—it's evolving. Foundation shares some cutting-edge strategies to scale in competitive markets. From viral loops to leveraging micro-influencers, there is some true gold in there.

CASE STUDY

Complementing #9 above, real growth hacking is about rapid iteration across product, marketing, and data. This First Round piece unpacks what growth hacking*actually*means today, with examples from Airbnb, Dropbox, and more.

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