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The weekly top 10 for B2B tech operators · Every Friday

Top 10 in Tech - What to know for Week ending September 13 2019

Friday 09:00 NZT Curated by Jon Davies
Top 10 in Tech - What to know for Week ending September 13, 2019

PRODUCT LED GROWTH

So hot right now! TL;DR: PLG is when users drive the adoption and proliferation of products out in the wild - my old Alma Mater, Yammer, were one of the pioneers of PLG, modern equivalents are abundant such as Slack, Zoom, Raygun, and Dropbox. Open View just launched their article on what PLG is and I’m re-listing this great guide from User Pilot on how marketing works in a PLG company.

FINTECH

Here is the 2019 H1 report from KPMG. It’s been a quiet start for fintech investment globally and Blockchain/crypto technology investment has returned to the levels of 2014-2016 following a two-year hype period.

CAPITAL

In the current tech world, it doesn’t have to always be about Venture Capital or equity (and dilution) when looking to finance. Revenue-based financing is quickly becoming a popular way for startups to raise funds without sacrificing equity, with the rise of significant services such as Lighter Capital and The 20-Minute Term Sheet in the past couple or years. Here is how it works and what these financiers care about. HINT: It’s ARR and growth. From the SaaS CFO here is the Founder’s Guide to Venture Debt with advantages vs disadvantages of Debt vs Equity.

UNICORNS

From PitchBook, the 2019 Unicorn club report (so far) - that’s companies valued at over $1billion: At midyear, there were 187 active unicorns in the US which held an aggregate private valuation of just over US$600 billion.

ARCHITECTURE

As a recovering tech architect, the (good) internal design of a software system is something I take a deeper interest in than most people. Martin Fowler has a pretty neat comprehensive guide on the (current) different kinds (and why they matter).

WHAT IS TECH?

Just like asking the question “What is a Salad?", trying to define what a “Tech Company” is can get incredibly complicated, the edges are very blurry. Stratechery discuss this in-depth to make the case why companies such as WeWork, AirBnB, and Uber hit that mark.

RETAIL 1/5

The future of retail is tech-centric and Business Insider are providing a 5 part series on the future of retail (2020 edition) In this Part 1 the focus in on delivery (and how US consumers are expecting same-day).

SWAG

The Swag industry is a healthy $23.3B industry (annual) and SaaS swag is everywhere! Which means it must work right? Saleshacker dive into this question and get some pretty interesting results. Initial 26% increase in response rate and a downstream 3x increase in likelihood to book a meeting, and a 2.42x increase in opportunity value per prospect in their test groups. SIDE NOTE: You may never have noticed this before but Engineers HATE to be sold to, but LOVE to wear the swag of cool tech.

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